Hello!

I’m Cheryl Russell

Content Writer
cheryl russell portrait

cheryl@cherylarussell.com

(714) 299-1847

Laguna Beach, CA

Work Samples

Testimonials

About me

A Content Writer
in Laguna Beach, CA

Your go-to
for content
to outdo.

Words tell your story. They market your brand. Words inform and educate your customers and motivate them to act with clicks, inquiries and orders. 

Words are persuasive, change minds, engage and inspire. Words create pictures, transport people to another land or another world. Words have the power to move mountains and soothe the soul. 

Do you need words to distinguish your brand, to out-do your competition? Do you need words to out-do your current marketing emails, blogs, articles or social media? 

I’m your go-to content writer who writes words to out-do!

Experience

Freelance Content Marketing

CR Productions

2005 – Present

Laguna Beach, CA

  • Create marketing content for websites, blogs, feature articles, interviews, book reviews and social media.
  • Make clear, concise talking points with unique perspectives and writing styles. 
  • Engage readers with monthly newspaper column (Cheryl’s Corner 10+ years) that educates and entertains.

Freelance Marketing Associate

Pazanga Healthcare Communications

2019 – Present

Laguna Beach, CA

  • Drive marketing content for email blogs (averaging 35% open rate) and social media.
  • Research and write content for email marketing blogs in four categories—Meet the Expert, Book Reviews, Did You Know and What’s the Story.
  • Conduct competitive messaging research for corporate MedTech clients such as Anumana, Elucid and Horiba.
  • Valued marketing idea generator in brainstorming sessions.

Development Director

OC Human Relations

2002 – 2005

Santa Ana, CA

  • Initiated a new event that combined three non-fundraising events into a successful awards event that netted $90K in its first year. Event has continued averaging $250K annually.
  • Developed persuasive marketing communications for fundraising campaigns designed to  engage donors and Community Partner group to leverage their resources and participate in special events and fundraising.
  • Initiated press releases, fundraising materials and agency outreach.
  • Created marketing brochures, annual reports, quarterly newsletters and marketing videos. 

Development Director

Girls Incorporated

2001 – 2002

Costa Mesa, CA

  • Initiated women’s support group to develop participant involvement and financial support.
  • Coordinated fundraising development tasks such as writing press releases, interview features and board meeting presentations.
  • Created marketing collateral for donors, annual reports and newsletters.

Content Writer
Marketing Communications

CR Productions 

2000 – 2001

Laguna Beach, CA

  • Developed author-consulting business guiding writers through editing, layout and design, choosing a publisher, and marketing book. 
  • Specialized in editing and proofreading projects.
  • Created and delivered engaging motivational talks.

Development Director

United Cerebral Palsy Association of Orange County

1992 – 1999

Santa Ana, CA

  • Initiated a new, successful ‘out do’ fundraising event to replace a long-standing event that lacked positive proceeds outcomes. Devised a creative approach to a yearly golf tournament that netted $100K in its first year and has continued exceeding $200K annually.  
  • Developed volunteer acquisition content and managed their involvement with call-to-action communications.
  • Produced agency newsletters and brochures, and annual campaign marketing communications.
  • Responded to Requests For Proposals (grants) and major gift correspondence.  

Work samples

Lumi screen shot

Magazine Articles

Disney Dreams — Village Breeze (PDF)

Laughter Yoga – Village Breeze (PDF)

Igniting Imagination — Unity Magazine (PDF)

Celebrating Uncertainty — Unity Magazine (PDF)

Daily UI

Books

The Story of the StarHearts

Thankyouology: How the Art of Saying Thank You Transforms Your Life

Lee Canter Monthly Citizen Slips

Teacher Created Materials

Testimonials

Cheryl is a true creative talent with an ability to make almost any topic sound interesting. Her writing is exceptional and has been a boon to our agency’s marketing program. She takes time with her craft, and it shows.

Laura Nobles
Owner, Pazanga Healthcare Communications

Cheryl is an incredible writer. I hired her to write some copy for my business. Though she did not know my industry that well, she hit the nail on the head and took my concept all the way to fruition quickly.

I love her writing style and the tone was exactly what I was looking for – educational and professional. I will definitely use her again.

Dr. Michele D’Amico
CPC, CELC, Marshall Goldsmith Certified Coach

Cheryl comes up with the most interesting and inspired ideas and fully develops them into thoughtful articles full of information for readers to improve their lives. She is engaging, eager, and great to work with, and has a fun sense of humor!

Katy Koontz
Editor-in-Chief, Unity Magazine

Cheryl is an excellent writer who can turn the most mundane subjects into a fascinating read. She’s an editor’s dream: reliable, easy to work with and her work requires little or no editing. Highly recommend her.

Jennifer Karmarker
Writer, Editor, Storyteller

Cheryl is a great editor and a joy to work with. She combines an acumen for her craft with an empathetic understanding of her client’s interests and passions. I highly recommend her for any writing and editing projects.

Steve Simon
Artist & Visual Designer

Let’s Work Together

2 + 15 =

cheryl@cherylarussell.com

(714) 299-1847